Fix My Digital Marketing

The no-BS small business service you’ve been waiting for!

Plain and simple, for the majority of brick-and-mortar small business owners, digital marketing is a giant, sticky, costly, ineffective trap. That’s the reality.

The Consultant Trap: You hire people who give you instructions, and when you don’t do exactly as they prescribe, it’s your fault that you didn’t get what you’re paying for. When you do invest the time and still don’t get worthwhile results, you’re advised that things take time—and the monthly consultant invoice is due. It feels like lose-lose, because taking that path usually is.

The DIY Trap: Small business is about putting in the hours, doing it yourself until you know enough to delegate. That’s your plan, and you put in the time. You continuously post on social, frequently change photos on your website, relentlessly collect email addresses for your newsletter mailing list. Weeks, then months go by. You’ve invested a huge amount of work, and there’ve been some glimmers of hope—a customer says they saw you on Instagram. But truth be told, after all of that, your effort has disappeared into the giant churn of everyone else out there doing exactly the same thing.

The FOMO Trap: Fear of missing out is part of human nature. Of course we want to benefit from every opportunity we can. Digital marketing is everywhere, everyone is doing it, and it must be able to deliver, because the industry is thriving. If only just to stay competitive, you know need to get involved. And in no time, first you’re caught in the DIY trap, then the consultant trap when you decide you need help, and that’s where you find yourself—frustrated, uncertain, angry, and trapped.

There’s a saying that the best lies contain a good measure of truth. That’s what’s going on with the expectations the digital marketing industry promotes to small businesses. It’s not a scam, everything is plausible, just not likely. If you take some great photos, write authentic posts, spend on expert advice and advertising networks, along with millions of others, chances are you are not going to magically rise above everyone else. Digital marketing isn’t magic, but it does create an illusion of possibility that operates like a magic trick.

Still, you don’t want to ignore a useful resource to promote your business. You could use some knowledgeable advice. And you know you’ll have to make some sort of investment. So where does that leave you?

There is a simple solution

The one way out this sticky confusion and onto a clear path forward is to simply and freely Call Bullshit. There’s no clearer way to put it. When something doesn’t quite make sense to you the way it’s explained, or just sounds like confident babble you don’t understand, call bullshit. When you’re paying for something but aren’t sure exactly what you’re getting or why it costs what it does, call bullshit. Ask for answers. Demand clarity. If whatever you’re setting out to do doesn’t make sense to you right from the start, you’re just wandering in the dark.

The Call Bullshit approach doesn’t require an aggressive personality change, only trust in your instincts, your internal bullshit meter. Make sure you trust who you’re talking to, what you’re hearing, and what’s being recommended. The bottom line: have a concrete, measurable digital marketing goal before you commit—how much will it cost, what’s the time period, what is the expectation, and how do you measure the actual results.

A one-time, flat-rate, no-BS service

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